Mahindra has launched truly electrifying — ‘Scream Electric’, a bold new campaign that connects the thrill of racing with the future of electric mobility. Through this campaign, Mahindra invites every Indian to cheer for Team Mahindra Racing in the 2025–26 Formula E season.
It links Mahindra’s Formula E success to its recent road EVs — the Mahindra BE.6 and XUV9e, two SUVs that carry the same bold energy from the racetrack to the street.
What Is Mahindra’s ‘Scream Electric’?
Mahindra’s ‘Scream Electric’ is a high-voltage campaign that stands for speed, style, and sustainability. It’s an open invitation for fans to shout louder, dream bigger, and celebrate India’s only Formula E team on the world’s fastest electric racing grid.
Since joining Formula E in 2014, Mahindra Racing has proudly flown the Indian flag in a competition dominated by global giants like Porsche, Jaguar, and McLaren. In the 2024–25 season, Mahindra finished 4th overall, ahead of Neom McLaren and Maserati MSG — a huge achievement that proves India belongs among the best.
More Than Just Racing – A Symbol of New India
‘Scream Electric’ is more than just about winning races. It’s about a new generation that believes electric vehicles can be cool, stylish, and powerful.
It celebrates people who love tech, design, and self-expression — showing that driving electric isn’t only about saving the planet, but also about embracing a smarter, more exciting lifestyle.
Mahindra’s CEO, Nalinikanth Gollagunta, says:
“Scream Electric is more than a campaign; it’s a movement. It gives every Indian a reason to roar for our team and our electric future. This is our moment to own the global circuit — not just as participants, but as pioneers.”
Formula E Success Inspires the Future of Mahindra EVs
Mahindra’s success in Formula E isn’t staying on the racetrack. The same racing DNA, electric powertrain technology, and design innovation are now shaping its upcoming electric SUVs — the BE.6 and the XUV9e.
These models are part of Mahindra’s global EV plan to bring cutting-edge performance, range, and sustainability to Indian roads.
Mahindra BE.6 – The Born Electric Star
Design and Styling
The Mahindra BE.6 stands out with its futuristic coupe-like design, inspired by Formula E’s aerodynamic philosophy. It features sharp LED lighting, muscular wheel arches, and a floating roofline that screams performance.
It’s built on Mahindra’s INGLO EV platform, ensuring top-tier safety, balance, and driving dynamics.
Performance and Battery
Expected to offer around 450–500 km range, the BE.6 will deliver instant torque and smooth acceleration. The dual-motor setup will support all-wheel drive, making it a powerful yet sustainable SUV.
Technology
Inside, expect a dual 12.3-inch digital display setup, AI-based infotainment, connected car tech, and wireless charging — features inspired by Mahindra’s Formula E telemetry systems.
Sustainability
The BE.6 uses eco-friendly interior materials, reimagining luxury for the electric age. It’s designed for those who want performance and planet-friendliness together.
Mahindra XUV9e – The Flagship Electric SUV
Bold Design Language
The Mahindra XUV9e takes things up a notch with a larger, more luxurious SUV profile. It blends a premium SUV silhouette with sharp, EV-specific styling cues like an illuminated grille, dynamic LED DRLs, and futuristic alloy wheels.
Performance and Range
Expected range: 500+ km per charge, powered by the INGLO skateboard platform with high energy density battery packs. Like BE.6, it may offer rear-wheel and all-wheel-drive options, tuned for Indian and global markets.
Smart Cabin Experience
Inside, the XUV9e will carry the Formula E-inspired cockpit feel, with a curved panoramic dual-screen setup, ambient lighting, premium upholstery, and a driver-focused layout.
Safety and Innovation
Mahindra will integrate ADAS Level 2+, 360-degree cameras, regenerative braking, and fast-charging capabilities, reflecting its high-performance DNA.
The Formula E Connection – Racing to Reality
Mahindra’s Gen 3.5 Formula E car, revealed on October 14, showcases bold design and next-gen performance. Its technology directly influences the EVs Mahindra builds for the road.
- Lightweight construction improves efficiency.
- High-voltage battery systems deliver race-ready acceleration.
- Software-based vehicle control ensures stability and safety.
This blend of track technology and road practicality makes the BE.6 and XUV9e the perfect symbols of Mahindra’s electric vision.
Mahindra’s Vision – Making Electric Desirable
Mahindra’s goal isn’t just to sell electric cars — it’s to make electric living aspirational.
Through the ‘Scream Electric’ campaign, Mahindra wants people to see EVs as exciting, beautiful, and fun — not just eco-friendly.
From racing circuits to city streets, Mahindra’s message is clear:
“Progress can be thrilling. Style can be sustainable. And every journey deserves more charge.”
Global Impact and Indian Pride
The 2025–26 Formula E season begins this December in São Paulo, Brazil, and Mahindra Racing enters it stronger than ever. Each race will echo the message of India’s electric roar getting louder across the world.
The campaign shows that Mahindra isn’t just part of the EV revolution — it’s leading it, proudly representing India on the global electric map.
Why Mahindra’s EV Future Looks Bright
| Aspect | Formula E Influence | Result in BE.6 / XUV9e |
|---|---|---|
| Performance | Race-proven electric motors | Instant torque, AWD setup |
| Battery Tech | Gen 3.5 Formula E cells | 450–500+ km real-world range |
| Design | Aerodynamic race body | Futuristic coupe SUV styling |
| Tech | Real-time telemetry | Smart AI + connected cockpit |
| Sustainability | Zero-emission racing | Eco-friendly luxury interiors |
Mahindra’s strategy merges racing innovation, Indian design, and global tech partnerships — creating EVs that are built for the next decade of mobility.
Conclusion
Mahindra’s ‘Scream Electric’ is not just a campaign — it’s the heartbeat of India’s EV revolution. From Formula E circuits to Indian highways, Mahindra is proving that electric can be powerful, stylish, and proudly Indian.
The upcoming Mahindra BE.6 and XUV9e carry the same fire and technology that power its race cars, turning every drive into a celebration of progress.
As the 2025–26 Formula E season begins, one thing is certain — India’s electric roar is about to echo louder than ever.
So don’t just dream electric — Scream Electric!
FAQs
1. What is Mahindra’s ‘Scream Electric’ campaign?
It’s Mahindra’s new global movement celebrating speed, style, and electric mobility while cheering for its Formula E team.
2. When does the next Formula E season start?
The 2025–26 Formula E season begins in December 2025 at São Paulo, Brazil.
3. What is Mahindra BE.6?
The BE.6 is an upcoming electric SUV from Mahindra’s Born Electric range, featuring futuristic design and advanced EV technology.
4. What is the Mahindra XUV9e?
It’s the flagship SUV in the XUV.e lineup, combining luxury, long range, and Formula E-inspired performance.
5. How is Formula E linked to Mahindra’s EVs?
Mahindra uses its racing experience to develop better EV motors, batteries, and software systems for its production cars.
6. When will BE.6 and XUV9e launch in India?
Mahindra is expected to launch both models between late 2025 and mid-2026.
7. Why is Mahindra focusing on electric cars?
Mahindra aims to lead India’s shift toward sustainable, high-performance EVs, powered by innovation and national pride.