Automobili Pininfarina is one of the most luxurious and futuristic electric car brands in the world, known for its breathtaking Italian design and cutting-edge performance. What makes it even more interesting for Indian car lovers is that Mahindra & Mahindra owns 100% of Automobili Pininfarina.
This connection has sparked a big question — will Mahindra bring Automobili Pininfarina to India soon? With the rising interest in luxury electric cars and the fast EV growth in India, the timing could be perfect.
The Legacy of Pininfarina – From Italian Design to Global Luxury
Pininfarina is a legendary Italian name famous for designing some of the world’s most iconic cars, including Ferraris, Alfa Romeos, and Maseratis. In 2015, Mahindra & Mahindra, one of India’s largest automotive groups, acquired the company, marking a huge moment for Indian automotive history.
After the acquisition, Automobili Pininfarina was launched in 2018 as a pure-electric luxury performance brand, headquartered in Munich, Germany. Its goal: to combine Italian craftsmanship, European technology, and Indian ownership into a single, world-class EV brand.
Mahindra’s Vision Behind Automobili Pininfarina
Mahindra didn’t just buy Pininfarina for prestige — the company had a clear electric future in mind. Automobili Pininfarina became Mahindra’s flagship global EV brand, representing the group’s entry into the ultra-luxury electric vehicle space.
Mahindra’s strategy connects with India’s EV transformation, aiming to position itself as a leader in both mass-market EVs (like the XUV400 and BE range) and premium electric supercars (through Pininfarina).
The Hypercar That Started It All – Pininfarina Battista
The Automobili Pininfarina Battista is the brand’s first and most iconic electric hypercar. It’s a masterpiece that blends power, technology, and design in ways never seen before.
Key Highlights of the Battista:
- Powertrain: 4 electric motors, one for each wheel
- Total Power Output: 1,900 hp (horsepower)
- Torque: 2,340 Nm
- 0-100 km/h: Just under 2 seconds – faster than a Formula 1 car
- Top Speed: Over 350 km/h
- Range: Up to 476 km (WLTP)
- Price: Around ₹20 crore+ (internationally)
The Battista is built in Italy and limited to just 150 units worldwide, making it one of the most exclusive hypercars ever made.
Will Automobili Pininfarina Come to India?
The big question every enthusiast is asking — will Automobili Pininfarina launch in India?
Right now, Mahindra hasn’t confirmed an official launch for the brand in India. However, several hints suggest that it might happen in the near future:
- Mahindra’s 100% ownership gives it full control over Pininfarina’s global strategy.
- The Indian EV market is rapidly growing, and luxury car buyers are now more open to electric vehicles.
- Mahindra is investing heavily in EV infrastructure, including its new “Mahindra BE” electric platform.
- Automobili Pininfarina could be used as a halo brand to promote Mahindra’s design, innovation, and global presence.
Industry experts believe Mahindra could first showcase Pininfarina cars in India at high-profile events like the Auto Expo or Bharat Mobility Show to gauge demand before launching officially.
How Automobili Pininfarina Differs from Mahindra’s Other EVs
While Mahindra’s own electric SUVs like the XUV400 EV and upcoming BE6 are aimed at the mass and premium segments, Automobili Pininfarina is a super luxury brand — competing with the likes of Tesla Model S Plaid, Rimac Nevera, and Lotus Evija.
| Feature | Mahindra EVs (XUV400, BE6) | Automobili Pininfarina Battista |
|---|---|---|
| Segment | Mainstream / Premium | Ultra-Luxury Supercar |
| Power | Up to 170 kW | 1,400+ kW (1,900 hp) |
| Top Speed | 160–200 km/h | 350+ km/h |
| Range | 400–500 km | 476 km |
| Price Range | Up to ₹40 lakh | ₹20 crore+ |
This clear difference shows how Mahindra plans to dominate both ends of the EV spectrum — affordable EVs for the masses and hyper-luxury EVs for global prestige.
Automobili Pininfarina’s Design and Technology Edge
One reason the world is excited about Automobili Pininfarina is its design. The Battista carries a modern Italian aesthetic with smooth lines, aerodynamic curves, and futuristic detailing.
Pininfarina’s focus is not only on performance but also on sustainability and innovation. The company uses recycled materials, sustainable leather, and lightweight carbon fiber in its manufacturing.
On the tech side, the Battista uses advanced torque vectoring, connected car features, and AI-based driver assistance systems, representing the future of performance EVs.
Why India Could Be Ready for Pininfarina
India’s luxury car market is rapidly growing. According to reports, luxury EV sales have nearly doubled in 2024–25, with brands like Mercedes-Benz EQS, BMW i7, and Audi e-tron GT already doing well.
This shows that there is a niche but strong market for ultra-luxury electric cars in India. Pininfarina’s arrival could give Indian buyers a chance to own a Mahindra-backed global hypercar, designed in Italy but connected to Indian roots.
Moreover, Mahindra could use Pininfarina’s design studio expertise to develop future Mahindra SUVs, improving their styling and aerodynamics.
Future Plans – Beyond Battista
Automobili Pininfarina is already working on its next-generation luxury SUVs and GT cars. The company has confirmed plans to expand its lineup beyond hypercars, focusing on electric luxury SUVs, possibly competing with the Lamborghini Urus Electric and Ferrari Purosangue EV.
These new models could make it easier for Mahindra to introduce the brand in India, as SUVs have a stronger market presence than hypercars.
Conclusion – A Global Dream with Indian Roots
Automobili Pininfarina stands as a symbol of what Indian companies can achieve on the global stage. Mahindra’s 100% ownership of this iconic Italian EV brand showcases how India is shaping the future of luxury electric mobility.
While the Battista may not officially be sold in India yet, the brand’s connection to Mahindra means it’s only a matter of time before Pininfarina’s design DNA influences the next generation of premium electric SUVs in India.
The dream of seeing an Indian-owned global luxury EV cruising on Indian roads might soon become a reality.
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Frequently Asked Questions (FAQ)
Q1: Who owns Automobili Pininfarina?
A: Automobili Pininfarina is 100% owned by Mahindra & Mahindra, one of India’s largest automotive groups.
Q2: Where is Automobili Pininfarina based?
A: The company is headquartered in Munich, Germany, with design roots in Turin, Italy.
Q3: What is the price of the Pininfarina Battista?
A: The Battista is priced at around €2 million (approx ₹20 crore+), depending on customization.
Q4: Is Automobili Pininfarina available in India?
A: Not yet officially, but Mahindra could showcase or launch the brand in India in the future.
Q5: What makes the Battista special?
A: It’s one of the world’s fastest and most powerful electric cars with 1,900 hp and 0–100 km/h in under 2 seconds.
Q6: Will Mahindra launch more cars under the Pininfarina brand?
A: Yes, future luxury electric SUVs and grand tourers are expected in the coming years.