Why This Apple Sale Matters Right Now
Apple iPhones rarely see meaningful price drops soon after launch, especially on Pro models. That is why the Vijay Sales Apple Days Sale 2025–26 has grabbed attention across India. For the first time, buyers can get direct discounts on the iPhone 17 series, including the iPhone 17 Pro and Pro Max, without compulsory exchange conditions.
With rising smartphone prices and slower upgrade cycles, this sale creates a rare opportunity for users in India—and even buyers tracking US pricing trends—to purchase Apple’s latest iPhones at reduced prices before 2026 begins.
What Is the Vijay Sales Apple Days Sale?
The Vijay Sales Apple Days Sale is a limited-time retail event offering discounts on Apple products both online and offline.
Sale Duration and Availability
The sale runs from December 28, 2025, to January 4, 2026. Customers can access the deals through 160+ Vijay Sales stores across India as well as the official website, vijaysales.com. This wide availability makes the sale accessible even to buyers who prefer in-store purchases and physical demos.
Which iPhone Models Are on Discount?
The highlight of the sale is that it covers both the latest iPhone 17 lineup and older popular models, giving buyers multiple upgrade paths depending on budget.
iPhone 17 Series Deals
The newest models on offer include the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air. The iPhone 17 Pro (256GB) is now available at an effective price of ₹1,21,490, which is a major drop from its launch price of ₹1,34,900. This marks the first official price cut on Apple’s current Pro model in India.
Older iPhone Models Still Relevant
For buyers looking for value, Vijay Sales is also offering deals on iPhone 16, iPhone 16 Plus, iPhone 16E, and iPhone 15. These models still receive iOS updates and strong performance, making them sensible choices for users who do not need the latest hardware.
How Do Bank Offers and Exchange Deals Work?
One reason this sale stands out is the stackable savings structure.
Bank Discounts Explained
Customers using eligible cards from ICICI Bank, HDFC Bank, American Express, HSBC, and several others can get instant discounts ranging from ₹4,000 to ₹12,500, depending on the card and EMI option. This makes premium iPhones more accessible through monthly payments, especially for salaried buyers.
Exchange and Loyalty Benefits
In addition to bank offers, Vijay Sales is providing exchange bonuses of up to ₹9,000–₹10,000 on old smartphones. On top of that, the MyVS Loyalty Programme offers flat bonus points, including ₹3,000 worth of points on iPhone 17 purchases, which can be redeemed later. This layered pricing strategy is what allows some buyers to push effective prices well below headline numbers.
Why the iPhone 17 Pro Discount Is a Big Deal
Apple traditionally protects the pricing of its Pro models for at least six to eight months after launch. Seeing a ₹13,000+ total benefit within the same year is unusual.
The iPhone 17 Pro’s appeal goes beyond price. Its improved camera system, better thermal design, and strong performance make it a long-term device for creators, professionals, and power users. With iOS 26 adding deeper Apple Intelligence features, the device is positioned as a future-ready flagship. Getting it at a lower entry price significantly improves its value proposition.
How Does This Sale Compare With Amazon and Flipkart?
Unlike Amazon and Flipkart, where the deepest discounts usually depend heavily on exchange-only pricing or limited flash sales, Vijay Sales is offering clear upfront discounts. Offline availability is another advantage, as buyers can inspect demo units, explore open-box deals, and get immediate assistance.
While online platforms may occasionally match prices during special events, Vijay Sales currently provides a more predictable and transparent deal structure, especially for buyers without old phones to exchange.
Pros and Cons of Buying During This Sale
Pros
The biggest advantage is early access to discounts on the iPhone 17 series, which rarely happens. Multiple bank options, exchange bonuses, and loyalty rewards add flexibility. Offline buying also builds trust for high-value purchases.
Cons
The sale is time-limited, and popular storage variants may face stock shortages. Some of the best prices still depend on EMI or card eligibility, which may not suit all buyers.
Who Should Buy an iPhone During This Sale?
This sale is ideal for users upgrading from iPhone 12, iPhone 13, or older Android flagships. It also suits professionals planning a long-term device purchase and buyers who prefer official retail channels over online-only deals. Budget-conscious users may find older models like the iPhone 16 or iPhone 15 particularly attractive.
Real-World Impact for Apple Buyers
The Vijay Sales Apple Days Sale shows a shift in India’s premium smartphone market. Retailers are now more aggressive with pricing to drive year-end demand. For consumers, this means better access to flagship devices without waiting a full year for price drops. It also increases competition among Apple’s retail partners, which could lead to more frequent deals in 2026.
Expert Conclusion
From a value perspective, the Vijay Sales Apple Days Sale 2025 is one of the strongest Apple retail events in recent years. The first official discount on the iPhone 17 Pro makes it especially appealing. Buyers who were delaying upgrades should seriously consider acting before the sale ends, as similar pricing may not return soon after January.
Read more: Vijay Sales Apple Days Sale 2025: iPhone 17 Price Slashed, iPhone 16 Deals Worth Buying?
FAQs
Is the Vijay Sales Apple Days Sale available online?
Yes, the sale is available both online at vijaysales.com and at physical Vijay Sales stores across India.
Does the iPhone 17 Pro discount require exchange?
No, the base discount does not require an exchange. Exchange and loyalty benefits are optional and add extra savings.
Which bank offers the highest discount?
American Express and ICICI Bank currently offer some of the highest EMI-based discounts, depending on transaction value.
Are older iPhones worth buying in this sale?
Yes, models like the iPhone 16 and iPhone 15 still offer strong performance and long software support at lower prices.
When does the Apple Days Sale end?
The sale ends on January 4, 2026, or earlier if stocks run out.